The Collar Club is an exciting start-up company specialising in dog walking as well as all aspects of doggie day care such as dog sits, dog minding and group walks. It was imperative when designing the logo and colour scheme that it would appear friendly, yet professional. To achieve this, we went with a happy, smiley Labrador icon as well as using a labradorite yellow along with the black to create a fun, yet classic and professionally clean, approachable look.