Working with Pretty Flour we wanted to try and keep that balance between modern and classic artisanal branding. Pretty Flour is a relatively small, bespoke cake making company who relies heavily on social media to market their products and services. Keeping this in mind when designing the logo for them, we incorporated sacred geometric elements to provide a scalable icon for the company to use across all platforms to accompany the more classic, serif typeface. Giving them contemporary flexibility, yet still fitting firmly amongst the more classic, small community, artisanal looking shop.