Harry had a pretty good idea of what he wanted for his branding.

A sketchy, yet minimal design of Sisyphus, imagery and mythology that resonates deeply with him and his approach to coaching. The key to my approach with this task was to find a balance between simplicity of silhouette with hand drawn line quality.

This style of design adds a uniqueness, depth and authenticity to a saturated market of personal trainers. Something a little different that reflects Harry’s personality and brand identity perfectly.